In H1 2022, the US suffered a drop in eCPMs, going down to $9.22 in June. Rewarded Video Ads eCPMsįirst up are eCPMs for rewarded video ads on Android.ĮCPMs for rewarded ads in the US went up 10%, compared to 2021, and reached an average of $12.91. In this section, I’ll go through Android eCPM, ARPU, and fill rate evolution, for each ad format (rewarded video, interstitial, and banner) and key regions/markets (the US, Western Europe, Eastern Europe, Middle East, Asia, and Latin America). eCPMs and ARPU on Android by Ad Format & Region The same was true in the previous report, which covered data for H2 2020 to H1 2021. That’s still true.Īs you might expect, the United States is the country with the highest eCPMs on both Android ($0.60) and iOS ($0.27).Īcross all countries, eCPMs for banner ads are higher on Android than on iOS. When compared to rewarded and interstitial ads, banner ads have historically had significantly lower eCPMs. For the top 20 countries, eCPMs on Android range from $3.31 to $12.91, while on iOS, they range from $4.73 to $13.81. However, eCPMs were slightly higher for iOS than Android rewarded ads. ![]() Interestingly, the country rankings for rewarded video ads are the same for both Android and iOS. It’s no surprise to see the United States as the country with the highest eCPMs for rewarded ads – ($12.91 on Android and $13.18 on iOS), as it was topping this chart in the previous time period as well (H2 2020 – H1 2021). Let’s start with a global eCPMs overview that includes countries with the highest eCPM per ad type. In other words, this metric tells you how much do video ads pay on apps and how much you can earn in mobile app ads revenue. eCPM MeaningĮCPM stands for effective cost per mile and it refers to mobile app ads revenue. This makes it the most recent and extensive data available.īut first, here’s what is eCPM for all beginners out there. 3 ad formats (rewarded video ads eCPMs, interstitial ads eCPMs, and banner ads eCPMs).5 regions (Eastern Europe, Western Europe, United States, Middle East, Asia, and Latin America). ![]() how to prioritize ad networks and formats to get the highest revenueĭata source: Appodeal’s report that analyzed more than 100,000 apps, 70 demand sources, and more than 200 billion impressions.what is the best eCPM mobile ad network.This is essential information for increasing your mobile app ads revenue. To help you choose, we bring you rewarded video eCPMs for rewarded video ads, interstitial ads, and banner ads across all regions. To successfully reach mobile game monetization KPIs in 2023, developers need to be strategic about their choice of game ad formats and ad networks across.
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